New Video: Seven The General “Woodward Ave” (Prod. By BEWARE)

17 Sep

seven the general woodward ave beware 2

Only fitting the most visual song off Woodward Ave was the first one to receive the video treatment. Shout out to Seven The General and director JewDoesIt for helping make this possible. Making the video was a blast and the final product couldn’t have come out any better.

Take a trip down Woodward Ave and watch below. Oh and don’t forget to stream and purchase the album here.

Woodward Ave Hard Copies – Now Available!

14 Sep

woodward+ave+front+cover

Do you like Detroit rap music? Does your car still have a CD player? Do you support your artists by purchasing their CDs? You’re in the right place, player.

Cop hard copies of my new album Woodward Ave over at our new ecommerce site 4thStBeats.com for a mere $8.00. Ten tracks from some of the Motor City’s top artists, for less than a dollar per pop? Steal.

Buy Woodward Ave hard copies here.

Buy Woodward Ave on iTunes here.

Stream Woodward Ave on Spotify.

Stream Woodward Ave on Apple Music.

Stream Woodward Ave on Bandcamp. …

BEWARE Presents ‘Woodward Ave’

6 Sep

Woodward Ave BEWARE Cover without white

Finally. Woodward Ave. Two years in the making. Our production. All Detroit artists. Ten tracks. New music from Royce Da 5’9″, Chavis Chandler, Payroll Giovanni, ELZhi, Drey Skonie, Seven The General, Nick Speed, Nolan The Ninja, Adam Reverie, Red Pill, Oba Rowland, Jibreel Price, Cool African, Melanie Rutherford and more. Came out really damn good. Read the StillCrew premiere and backstory about the album. Stream on Spotify. Buy or stream on iTunes.

Red Pill – “My Day” (Prod. By BEWARE)

30 Aug

Red PIll my day beware

In the middle stages of putting together Woodward Ave, I made a beat called “Bandolions” I thought Red Pill would sound perfect on. However, the sample-based track is a bit more upbeat than a lot of his material, so I came up with a concept I thought would bring the best out of him and the beat. The concept was Pill – who is typically a downtrodden rapper – waking up and having the best luck possible, all day. Having covered him from my Smoking Section days, I hit him up, pitched him the concept and beat, and bam….the rest is history.

“My Day” is just an easygoing, head nodding story song that’s hard not to dig. One of my favorites off Woodward Ave. Shoutout Nick Speed for scratching on the hook.

Payroll Giovanni, Royce Da 5’9″ & Chavis Chandler – “Triumphant” (Prod. By BEWARE)

30 Aug

Royce Da 59 Payroll Giovanni Chavis Chandler Triumphant BEWARE

When we started making Woodward Ave, about a year and a half ago, I never would have imagined being able to orchestrate a record like “Triumphant.” Getting features from a 1st Ballot Detroit Hip-Hop Hall Of Famer like Royce Da 5’9″, the illest street rapper in the city in Payroll Giovanni, and a game-changing vocal talent like Chavis Chandler – there’s no way. Well, I was wrong. Did that. Everyone was gracious and receptive of our concept. Relationships were made that will stand a lifetime. Powerful tunes were manifested. Shit, we premiered the song on Fake Shore Drive, a site I’ve read for a decade and the staple of Midwest rap online.

“Triumphant” is an understatement.

ELZHI Feat. Drey Skonie – “Lessons” (Prod. By BEWARE)

19 Aug

Elzhi Single Art

So, we did a song with ELZHI. “Lessons” is the lead single from our upcoming album Woodward Ave., featuring nothing but Detroit area artists. The elevating song features the Slum Village OG offering seasoned life advice via intricate and easily digestible flows, while rising vocal talent Drey Skonie croons on the hook about welcoming the opportunity to help others. It’s not a turn up jam. It’s a get your mind right jam.¬†

Woodward Ave features appearances from Detroit-based talent like Royce Da 5’9″ Chavis Chandler, Payroll Giovanni, ElZhi, Drey Skonie, Red Pill, Seven The General, Nick Speed, Nolan The Ninja, Adam Reverie, Oba Rowland, Jibreel Price, Cool African, Melanie Rutherford and more. Project drops on Sept 1.¬†Stream “Lessons” on Spotify and Apple Music.